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A new way to experience new products.
June 23, 2020
By: Happi Staff
The new product pipeline still flows at MAC, but in an Age of COVID-19, there are different ways for consumers to experience the beauty brand's innovations. The Estée Lauder Companies' unit is launching Underground, a series of drops available to MAC insiders. Launches will be available online-only in quantities of 1,000 and each will be hand-numbered. According to MAC, the plan gives insiders a glimpse at makeup trends to come and give it to them at hyper-speed. The first product...
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